Built on Amazon SP-API  ·  Data syncs every 6 hours

The Operating System for Indian Amazon Sellers

Real profit in INR. GST reconciliation done automatically. AI that watches your business while you sleep. Everything built for amazon.in — not an afterthought.

14-day free trial  ·  Billed in INR  ·  Cancel anytime

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Live
Profit Overview
7D30D90D1Y
Net Profit
₹1,84,320
↑ 12% vs last month
Revenue
₹4,62,800
↑ 8%
Amazon Fees
₹94,210
20.4% of rev
Margin
39.8%
↑ 2.1 pts
Revenue vs Profit — Last 30 Days
Revenue Profit
Settlement PeriodOrdersFeesNet Payout
May 1–15, 2026342₹41,200 ₹1,12,400
Apr 16–30, 2026298₹36,800 ₹98,600
Apr 1–15, 2026271₹33,100₹87,900
Unclaimed reimbursements
₹24,800
3 cases ready to file →
AI briefing sent
Today, 7:02am
✦ 47 orders · ↑ 18%
₹2.4Cr+
GMV tracked monthly
18+
Finance data sources
6hrs
Sync frequency
100%
Built for amazon.in
The real problem

Amazon gives you data.
It doesn't give you answers.

Seller Central reports are designed to pay you — not to help you run your business. Every Indian seller we talked to had the same three problems.

01
📉

You don't know your real profit

Amazon's payouts don't subtract your COGS, GST liability, or TCS. The ₹50,000 in your account isn't your profit — but what is?

02
🧾

GST reconciliation eats your week

Settlement flat files are cryptic TSV exports. Your CA needs invoice-level IGST/CGST/SGST breakdowns. You spend hours every month on this.

03
🔥

Problems surface after it's too late

You find out you're out of stock when your ranking drops. You notice a suppressed listing days after it happened. By then, the damage is done.

What Sellmate does

One dashboard. Every answer.

We connect directly to Amazon SP-API and pull your real data — orders, finances, inventory, ads, and reports — then turn it into intelligence.

Finance

Real profit, not Amazon's version of profit

We pull directly from the Finances API and your settlement flat files. Every referral fee, FBA fulfilment fee, closing fee, and TCS deduction is tracked per order — so your P&L is accurate to the rupee.

  • Per-SKU margin after all fees
  • Settlement waterfall: Orders → Refunds → Fees → Net payout
  • Fee breakdown by type (referral, FBA, closing, ads)
  • TCS reconciliation vs. 26AS
  • FBA reimbursements tracker
Finance Dashboard
Net Profit
₹1,84,320
↑ 12% vs last month
Total Revenue
₹4,62,800
↑ 8%
Amazon Fees
₹94,210
20.4% of revenue
Settlement PeriodOrdersFeesNet Payout
May 1–15, 2026342₹41,200₹1,12,400
Apr 16–30, 2026298₹36,800₹98,600
Apr 1–15, 2026271₹33,100₹87,900
GST & Compliance

Hand your CA a clean file. Stop the monthly chaos.

We parse Amazon's GST MTR (Monthly Tax Report) — both B2B and B2C — and give you invoice-level IGST, CGST, SGST/UTGST breakdowns with HSN codes. Ready to drop into GSTR-1.

  • Invoice-level GST from real MTR data
  • B2B buyer GSTIN + B2C separated
  • Credit notes and returns handled
  • TCS deducted by Amazon tracked separately
  • One-click CSV export — CA-ready
GST Reports — May 2026
Taxable Value
₹3,94,800
IGST
₹46,200
TCS Deducted
₹3,948
InvoiceTypeIGSTCGSTSGST
AZ-INV-2810B2B₹720
AZ-INV-2809B2C₹180₹180
AZ-INV-2808B2B₹1,440
Intelligence

AI that works while you sleep

Every morning at 7am IST, Sellmate's AI reads your previous day's data and sends you a plain-English briefing — what sold, what dropped, what needs attention, and what's going well. No dashboards required.

  • 7am IST WhatsApp + email briefing
  • Sales drop root-cause diagnosis
  • Buy Box monitoring with instant alerts
  • Review sentiment tracking
  • Ask your data questions in plain English
AI Briefing — Today 7:02am
Good morning. Yesterday you had 47 orders totalling ₹1,24,600 in revenue — up 18% vs your 7-day average.

⚠ Action needed: Wireless Earbuds (B09XK2) has 6 units left — below your 10-unit threshold. At current velocity, you'll stock out in 3 days.

✓ Win: Your Laptop Stand (B08JM4) ranked #3 in Electronics → Computer Accessories this week, up from #11.
Ads & Products

Find what's wasting money. Stop it.

Your PPC spend is visible alongside your organic performance. See ACOS per campaign, wasted spend on zero-conversion keywords, and rank movement per ASIN — without switching between 4 different tools.

  • ACOS, TACOS, ROAS per campaign
  • Wasted spend — keywords with spend, zero sales
  • Keyword rank tracker per ASIN
  • Buy Box % with competitor pricing
  • Listing health score with fix suggestions
Wasted Spend — Last 30 Days
Wasted Spend
₹8,240
12 zero-sale keywords
Total Ad Spend
₹31,400
TACOS
6.8%
↓ 1.2% this month
KeywordSpendSalesAction
wireless earphone₹1,840₹0PAUSE
bluetooth headset₹1,420₹0PAUSE
earphone for phone₹980₹0PAUSE
Complete feature list

Everything included

Real Profit Dashboard
GST Reconciliation (MTR)
Settlement Breakdown
Fee Breakdown by Type
FBA Reimbursements Tracker
TCS Reconciliation vs 26AS
AI Daily Briefing (7am IST)
Ask Data — AI Q&A
AI Insights & Recommendations
Inventory Health Monitor
LTSF Predictor
Low Stock Alerts (WhatsApp + Email)
Buy Box Monitor
Sales Drop Diagnosis
AI Listing Optimizer
Keyword Rank Tracker
PPC Analytics & ACOS
Wasted Ad Spend Finder
Review Monitoring
Returns Analytics
Team Member Access
Setup in minutes

From signup to insights in 3 steps

1
Connect your Seller Central

Click "Connect Amazon", authorise via Amazon's official OAuth flow. We never see your password — only the SP-API tokens you grant.

2
We sync your data

Sellmate pulls your last 2 years of orders, inventory, finances, and settlement reports. Initial sync takes 5–15 minutes. After that, every 6 hours.

3
See your real numbers

Your profit dashboard, GST reports, settlement breakdown, and AI briefing are ready. No setup. No spreadsheets. No guessing.

Why Sellmate is different

Built for India. Not adapted for India.

Every major Amazon analytics tool is built for US or EU sellers and bolts on "India support" as an afterthought. Sellmate is the opposite — built ground-up for the amazon.in marketplace.

🇮🇳
INR everywhere

All numbers in Indian Rupees. Billing in INR via UPI, net banking, or card.

🧾
Indian GST compliance

IGST, CGST, SGST/UTGST breakdowns. TCS by Amazon at source. GSTR-ready exports.

📦
FBA India specifics

LTSF charges, FBA storage fees, Easy Ship vs FBA vs FBM — all modelled correctly for India.

💬
Support in Hindi & English

Our team understands the Indian seller journey. No US business hour delays.

Feature Sellmate US tools
INR billing & pricing
GST MTR reconciliation
TCS tracking vs 26AS
LTSF predictor (FBA India)
WhatsApp alerts
Real profit dashboard
AI briefing & insights
Security & trust

Your data stays yours

We built Sellmate on the same security standards expected of enterprise software. Your Seller Central credentials never touch our servers.

Amazon SP-API OAuth

We connect via Amazon's official OAuth 2.0 flow. You authorise specific scopes — we never see your password.

AES-256 token encryption

Your LWA tokens are encrypted with AES-256 at rest. Even a database breach exposes nothing usable.

Zero third-party sharing

Your sales data, inventory, and financials are never sold to or shared with any third party. Full stop.

Revoke anytime

You can revoke Sellmate's access directly from Amazon Seller Central at any time — no need to contact us.

FAQ

Common questions

Sellmate is built and optimised for amazon.in (India). The GST logic, TCS tracking, INR billing, and compliance features are all India-specific. Support for other marketplaces is on the roadmap.
You connect via Amazon's official OAuth flow — the same mechanism used by Jungle Scout, Helium 10, and all major tools. You click "Connect", Amazon asks you to authorise specific permissions, and issues us a token. We store that token encrypted with AES-256. You can revoke access from Seller Central at any time.
On initial sync, we pull up to 2 years of orders and 90 days of financial events. Settlement reports go back as far as Amazon retains them (typically 18 months). After your first sync, data updates every 6 hours automatically.
Yes. You can invite team members with role-based access. For example, give your CA read-only access to the Finance and GST modules without exposing your full dashboard.
After 14 days, you'll be asked to choose a plan. If you don't upgrade, your account moves to the free tier — you keep basic order tracking and the dashboard, but finance and AI features require a paid plan. No data is deleted.
No setup fee. No minimum commitment. Monthly billing. Cancel anytime from your dashboard — your subscription ends at the end of the billing period.

Start knowing your real numbers today

Connect your Seller Central account and see your actual profit, GST position, and AI briefing — in under 15 minutes.

14-day free trial  ·  No credit card  ·  Cancel anytime  ·  INR billing