Every tool an Indian Amazon seller needs

Built on Amazon SP-API. Connected to your real Seller Central data. No spreadsheets. No manual exports.

Know exactly where your money goes

Real data from Amazon's Finances API and settlement flat files — not estimates.

Real Profit Dashboard

See your exact net profit in INR for every order, SKU, and day. We subtract referral fees, FBA fulfilment fees, closing fees, your cost of goods, and applicable GST. The number you see is what you actually earned.

Settlement Breakdown

We parse your Amazon settlement flat files (TSV format) and show a waterfall: Orders → Refunds → Amazon Fees → Ads → TCS Reserve → Net Disbursed. Know exactly what each payout contains.

Fee Breakdown by Type

From the Finances API — referral commission, FBA per-unit fulfilment fee, fixed closing fee, and more. See which fees are eating your margins per ASIN and per order.

FBA Reimbursements Tracker

Amazon loses and damages FBA inventory regularly. We track every reimbursement event — by reason, by ASIN, by amount — so you know what you've been paid back and what to claim.

TCS Reconciliation

Amazon deducts 1% TCS at source from your settlements. We track TCS deducted month by month, flag deviations from the expected rate, and help you reconcile against your 26AS filing.

LTSF Predictor

Long-term storage fees (₹50–₹200/unit) hit quietly. We predict which ASINs are approaching the 180-day and 365-day thresholds so you can run promotions or file removal orders before the charge hits.

Hand your CA a clean file in seconds

Real Amazon GST MTR data. Invoice-level IGST, CGST, SGST. No manual work.

GST Reconciliation Report

We pull your Amazon GST Monthly Tax Report (MTR) directly — both B2B and B2C. Invoice-level IGST, CGST, SGST/UTGST breakdowns with HSN codes. Designed to match GSTR-1 and GSTR-3B requirements.

B2B Buyer GSTIN

For B2B invoices, we capture the buyer's GSTIN from the MTR so your CA can reconcile input tax credits. Credit notes for returns are tracked separately and clearly marked.

One-click CSV Export

Export the full invoice-level GST report as a CSV file. Hand it directly to your CA — it's formatted for immediate use, not raw data that needs reformatting.

Your AI co-pilot for Amazon India

Sellmate's AI reads your data so you don't have to — and tells you exactly what needs attention.

AI Daily Briefing (7am IST)

Every morning at 7am, receive a plain-English summary: total sales, top performers, products that dropped, stock alerts, anything that needs your attention. Delivered by WhatsApp and email — no login required.

Ask Data — AI Q&A

Ask questions about your business in plain English: "Which SKU had the highest margin last month?", "What drove the sales drop on May 12th?", "Which ad campaign is wasting the most money?" Get answers instantly.

Sales Drop Diagnosis

When a product's sales drop, Sellmate automatically checks for suppressed listings, Buy Box loss, review changes, competitor pricing shifts, and keyword rank drops — and tells you which is the most likely cause.

AI Listing Optimizer

Paste your existing title, bullet points, and description. Sellmate's AI rewrites them to be keyword-rich, compliant with Amazon India style guidelines, and conversion-optimised — in seconds.

AI Insights Panel

Weekly AI-generated insights surfaced from your data: "Your ACOS on Campaign X is 48% — industry benchmark is 22%", "Your Laptop Stand has a 3.2-star average on recent reviews — common complaint: cable length."

AI Briefing Archive

Every daily briefing is saved. Search and read any past briefing to understand what was happening on a specific day — useful for CA meetings, quarterly reviews, and diagnosing historical dips.

Never run out of stock. Never pay LTSF.

Inventory Health Monitor

Live dashboard of all your SKUs — days of cover, sell-through rate, stranded inventory, and excess stock. See at a glance which products need action today.

Low Stock Alerts

Set your reorder threshold per SKU. When stock drops below that level, you get an immediate WhatsApp and email alert — before you hit zero and lose your organic ranking.

Restock Planner

Based on your historical sales velocity and current stock levels, Sellmate calculates when you need to reorder and how much — accounting for your supplier lead time.

Buy Box Monitor

Track your Buy Box ownership percentage per ASIN in real time. When you lose the Buy Box, get an instant alert with the competitor's price — so you can react before sales drop.

Listing Health Score

We check your listings for suppression, missing images, keyword gaps, and poor search term coverage — and give each listing a health score with actionable fix suggestions.

Review Monitoring

Get notified of new reviews — especially negative ones. We track your rating trend, flag sudden drops, and surface the most common complaint themes using AI.

Stop wasting money on ads that don't convert

PPC Analytics

ACOS, TACOS, ROAS, impressions, clicks, and conversions — per campaign, ad group, and keyword. Visualised with trend charts so you can see what's improving and what's deteriorating.

Wasted Spend Finder

Automatically surfaces keywords with meaningful spend but zero or near-zero sales over any time window you choose. With suggested actions: pause, negate, or reduce bid.

Keyword Rank Tracker

Track your organic and sponsored rank for target keywords per ASIN over time. See if your listing optimisation and ad spend are actually moving the needle.

How Sellmate connects to your account: Sellmate uses Amazon's official Selling Partner API (SP-API) with OAuth 2.0 — the same mechanism used by Jungle Scout, Helium 10, and all major Amazon tools. You authorise specific data scopes in Seller Central. We store your tokens encrypted with AES-256. You can revoke access at any time directly from Amazon Seller Central — no need to contact us.

Ready to see your real numbers?

Connect your Seller Central account and get your profit dashboard, GST report, and AI briefing live in under 15 minutes.

14-day free trial · No credit card · INR billing